Defining the user journeys
The inception of this platform began with a very simple premise which needed to be further explored and defined. There are two distinct types of flights: ones which can be shared and ones which are private. For both there needed to be specific ways in which users could request flights and modify specific details within the application.
The overall goal of designing the platform was to take a very complex set of processes and break them into very simple tasks. There needed to be a lot of flexibility in the design to accomodate the various value propositions of the platform. Though the clientele of this service would be a select (and fortunate) few, the core aspects of the product needed to be usable for techno-enthusiasts as well as those lacking computer skills.